The 'Florence and the machine' special edition cover for the NME (New Musical Express) magazine.
This front cover image particularly stood out to me, because of its close-up of Florence and its bold and striking colour palette.
This magazine uses three main colours in this edition. Red, White and Black, which are 3 very eye-catching colours to draw the audience in. The black is used as the main cover line which links to the main image and being the only black used on the page, it stands out and is one of the first things you read.
The white stands dominant throughout the cover as the main colour used for the mast-head and sub-lines, which therefore become obvious against the vivid red background of Florence's hair.
This magazine features a mast-head, which sits above the main image, this could suggest a particular design or that the magazine is fairly unknown, however in this case I think it is used as more of a statement and is part of the style and design of this magazine.
A strap-line can also be seen below the mast-head to offer its readers an understanding of what NME stands for.
This magazine gives a sense of being independent as there appears to be no puffs, meaning that it may be a more sophisticated and professional magazine, which do not used freebies to gain their audiences attention.
However the buzz word "Special Edition" can be seen to draw the reader in and making the audience believe that this magazine is like no other.
NME also uses big names and popular media to grab readers attention, such as "The X Factor" and "Billy Clyfro". Using this technique, it helps to open up the magazine to a wide audience of different ages.

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