3. What kind of media institution might distribute your media product and why?
When pitching my magazine, I wrote to IPC media as they are one of the most well known and established music magazine producers. I found that along with many other magazines they have produced - NME was one of them and the 'New Musical Express' is one of the top selling music magazines available, so I thought they would do very well in distributing 'Chord', my magazine. I also did a lot of research into the styles and genres of the other music magazines they have produced and I found that there were none to very little acoustic based magazines which they had produced. With this in mind I wrote to them explaining how producing an acoustic magazine would help boost their audience, bring in a new range of people to their publications and add an "intriguing approach" to their well-established company. It is because of my genre and personal but professional style that they would be more likely to consider publishing my magazine rather than others, to help increase and range their audience.
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